Three Golden Rules of Copywriting by Jim Durfee

Well, according to this legendary advertising copywriter, there are no rules in copywriting. Paradoxically, yet it is so difficult to become an impressive one.

However, I have tried to simplify this job. Since, I read one of his interviews, I would also love to share his top thrilling three tricks to pen down a striking copy –

1. Every word is significant, it should be worth giving space to
Presume that each and every word you write is of an immense importance. In fact, it’s no presumption but the truth. When anyway you have to write, why to add words that do not create a punch in your copy.

2. Keep it short and utterly simple
The flowery language might work in the Shakespearean Period. But now is the advanced time of keeping it straight yet outstanding. Use minimal number of adjectives. Better go for basic words and short sentences. A copy should after all, not terrify the not-so-avid readers by its complexity or too many details.

3. And, finally the embarrassment test
Yes. You will have to face it -the embarrassment (if your copy doesn’t hold that stimulation). Read it. Read it loud in front of your family members or dear friends to see their faces after you complete. Are their faces not seeming to be amazed after you finished reading that copy? Well, then It’s time for us to rework it!