The biggest applause to the author/writer is when their dear readers can’t stop reacting (positively). In fact, reading your stuff can be a cathartic exercise for them. So here are a few tips on how to write something that touches the right chord –
Tip #1 Search the right topic to write upon
You have a theme. But think on how can that theme be of great utility to the readers. For example, let’s say you are a food blogger – well, then you can write about the quick 15-minute recipes (separately for vegetarians and non-vegetarians), the healthy recipes to burn fat or some unique recipes (make sure the ingredients are available in the local market). I guess you have got a clue. People read food blogs to know about healthier, tastier and unexplored food.
Tip #2 Make a set of words and question
Can you use an aristocratic sort of language to address the kiddos, of course not? Similarly, the section that you stress and expect to gain attention from – define this section. Secondly, you may begin your writing by putting up an integral question or you may put up a couple of them in the middle. A question creates a response – that makes the reader more engrossed.
Tip#3 Structure the article
The article needs to be made organized from both the points of view – psychological and content-related. Coming to the psychology part first, you may create an air of Target audiences’ issues in the first section. Then come to the solution or in short the climax. You may arrange this section in bullet points to make it easier. And, finally, you can end the article with some witty joke or the links to other useful information (written by you) in the same category. Let’s say your write-up is about lip-blackening. Share in the beginning, how undesirable it feels to have the lips blackened with nicotine, then come to the solution and in the end, invite readers to remain updated with your blogs for many such reads.
I hope, these three tips would help you become a better writer. Well, I have tried them and they worked for me 🙂
Attempts after Attempts. And, Attempts after Attempts. The now copywriter’s Hall of Fame writer – Paul Fishlock was tired of trying to create pathbreaking copies. He would end up finding his own write-up self-conscious. But then, something changed him. well, this is how he went –
1. He would obviously read popular ad copies and try to pick the formula behind them. He must have presumed that writing copies is not his cup of tea. He would never be remembered for his work. But, it all got proved wrong.
2. After dissecting all the copies both psychologically and emotionally, he concluded that there are no certain tricks and tactics to write a brilliant copy. But the answer is very much somewhere around the corner.
3. He finally made a resolution to craft his copy in as simple and as direct manner as possible. But, now you must be wondering that how can a direct and simple copy sound alluring to the customers. It did. And, it won him numberless applauds.
So, let’s get inspired from this legend and rather than traveling miles, look for the jaw-dropping ideas within the room of our mind.
Well, according to this legendary advertising copywriter, there are no rules in copywriting. Paradoxically, yet it is so difficult to become an impressive one.
However, I have tried to simplify this job. Since, I read one of his interviews, I would also love to share his top thrilling three tricks to pen down a striking copy –
1. Every word is significant, it should be worth giving space to
Presume that each and every word you write is of an immense importance. In fact, it’s no presumption but the truth. When anyway you have to write, why to add words that do not create a punch in your copy.
2. Keep it short and utterly simple
The flowery language might work in the Shakespearean Period. But now is the advanced time of keeping it straight yet outstanding. Use minimal number of adjectives. Better go for basic words and short sentences. A copy should after all, not terrify the not-so-avid readers by its complexity or too many details.
3. And, finally the embarrassment test
Yes. You will have to face it -the embarrassment (if your copy doesn’t hold that stimulation). Read it. Read it loud in front of your family members or dear friends to see their faces after you complete. Are their faces not seeming to be amazed after you finished reading that copy? Well, then It’s time for us to rework it!