The biggest applause given to the author/writer is when their dear readers can’t stop reacting (positively). In fact, reading your stuff can be a cathartic exercise for them. So here are a few tips on how to write something that strikes the right chord –
Tip #1 Search the right topic to write upon
You have a theme. But think on how can that theme be of great utility to the readers! For example, let’s say you are a food blogger – well, then you can write about the quick 15-minute recipes (separately for vegetarians and non-vegetarians), the healthy recipes to burn fat or some unique recipes (make sure the ingredients are available in the local market). I guess you have got the cue. People read food blog posts to know about healthy, tasty and exotic food.
Tip #2 Make a set of words and question
Can you use an aristocratic sort of language to address the kiddos? Of course, not. Similarly, the section that you stress and expect to gain attention from – define this section. Secondly, you may begin your writing by putting up an integral question or you may put up a couple of them in the middle. A question creates a response – that keeps the reader engrossed.
Tip#3 Structure the article
The article needs to be made organized from both the points of view – psychological and content-related. Coming to the psychology part first, you may create an air of Target audiences’ issues in the first section. Then come to the solution or in short, the climax. You may arrange this section in bullet points to make it easier. And, finally, you can end the article with some witty joke/ links to other useful information (written by you) in the same category. Let’s say your write-up is about lip-blackening. Share in the beginning, how undesirable it feels to have the lips blackened with nicotine. Then come to the solution and in the end, invite readers to remain updated with your blog posts for many such reads.
I hope, these three tips would help you become a better writer. Well, I tried them and they always worked for me 🙂
Attempts after Attempts. And, Attempts after Attempts. The now Copywriter’s Hall of Fame writer – Paul Fishlock was tired of trying to create the pathbreaking copies back then during his career. He would end up finding his own write-up self-conscious. But then, something changed him. well, this is how he went –
1. He would obviously read popular ad copies and try to pick the formula behind them. He must have presumed that writing copies is not his cup of tea. He would never be remembered for his work. But, it was all proved wrong later.
2. After dissecting all the copies both psychologically and emotionally, he concluded that there are no certain tricks and tactics to write a brilliant copy. But the answer is very much somewhere around the corner.
3. He finally made a resolution of crafting his copy in as simple and direct manner as possible. But, now you must be wondering that how can a direct and simple copy sound alluring to the customers. It did. And, it won him numberless applauds.
So, let’s get inspired from this legend and rather than traveling miles, look for the jaw-dropping ideas within the room of our minds.